Zee Cinema presents yet another innovation Cinema Hall, its second branded time slot on weekdays after Klub.

Through Cinema Hall, Zee Cinema is creating a destination that gives the family a reason to come together every night at 8.30 pm. The branded block launches on 23 April and will air from Monday to Friday.

Speaking on the forthcoming property, Zee Cinema business head Bharat Kumar Ranga said, “The channel is all about enhancing Indian family values.

Our viewer is the quintessential Indian who values love, warmth and friendliness. Through Cinema Hall, Zee Cinema is aiming at striking a chord with the entire family by getting them to come together and watch cinema together.”

The stated aim of the initiative is that through this campaign Zee Cinema hopes to capture the nostalgia associated with watching movies in the earlier cinema halls with the entire family.

In the coming days, a multi city outdoor campaign will be unveiled in Mumbai, Delhi, Kolkata, UP and Maharashtra.

The campaign is being launched in two phases with phase one comprising of the curtain teaser when the new logo will be revealed. Phase two starting 23 April comprises of the destination unveiled through a family that a common man can associate with.

In addition to this a hoarding has been put up at Mumbai’s Mahim Causeway, where an actual Cinema Hall logo has been recreated with curtains.The curtains will open on 19 April to reveal Cinema Hall to the people. The outdoor campaign is being supplemented with radio and print in key markets.

Other popular properties Zee Cinema has created are Shanivar Ki Raat Amitabh Ke Saath and Klub.