SET India has promoted Rohit Gupta as its president for network sales, licensing and telephony with immediate effect.

He will continue to report to SET India CEO Kunal Dasgupta.

Gupta was given the additional responsibility of handling the digital, licensing and telephony activities of the company a few months back even when he was designated as executive vice president, ad sales and revenue management.

Said Dasgupta, “Rohit has been with the company for more than five years and has contributed immensely in building the network sales team and growing revenues year on year.

He will now increase his focus on growing new revenue lines of business, while continuing to optimize revenues from traditional sources.”