Adlabs, Radio Mirchi, BAG win in B,C, D cities of FM Radio
Anil Ambani’s Adlabs, South Asia FM, Times Group’s Entertainment Network India Limited (ENIL), the Rajasthan Patrika, Radio Mirchi, Jagran and Bhaskar groups bagged their share of 76 FM frequencies which were up for grabs in the second round of auction for 21 North Indian cities and towns. These have bagged the FM radio rights which took place on Friday in New Delhi.
In all, 104 bids were made out of which 63 qualified, yielding a revenue of Rs 83.7 crore to the governemnt, an official of the Information and Broadcasting Minustry said. The highest bid of Rs 15.61 crore went for Chandigarh, which was quoted by Adlabs.
Jagran and Bhaskar got six each. Bhaskar Group’s Synergy Media won six cities – Chandigarh, Jalandhar, Kota, Amritsar, Jodhpur and Ajmer. Rajastan Patrika, which applied for five got two, Kota and Udaipur.
Adlabs, won 19 of the 21 cities it had bid for. The highest bid made by Adlabs was for Chandigarh at Rs 15 crore.
South Asia FM too was a dominant player, all set to get licences for around nine cities like Bareilly, Allahabad, Varanasi, Kota, Bikaner and Aligarh.
More: televisionpoint.com
Mon, Jan 16, 2006
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