Ogilvy Public Relations Worldwide (Ogilvy PR) has appointed Orlando Camargo President of Ogilvy PR Japan. Ogilvy PR in Japan includes the firm known as IBI.

Camargo, senior public relations professional who has worked both as an agency head and a top in-house communications role, will greatly strengthen the PR division of Ogilvy & Mather Japan, which has been known as IBI.

Previously, Mr. Camargo was Vice President, Director of Corporate Communications at Goldman Sachs, a leading global investment bank, in Japan for 6 years. In that position, he oversaw media relations, marketing and branding, and internal communications for its Tokyo office and related companies in Japan. From 1997 to 2000, he worked for Fleishman-Hillard Japan as Vice President, Senior Managing Director, where he was one of the four founding members of its Japan office. Camargo has developed his deep understanding and experience with Japan as he started with his career working as a research associate for National Institute of Science and Technology Policy, then as a management consultant for Asia Advisory Service where he worked with the renowned scholar Dr. James C. Abegglen.

Chris Graves, President (Asia Pacific) of Ogilvy PR Worldwide, said “Orlando has strong client-side experience with one of the world’s most respected financial services firms, but also has substantial agency experience. He is fluent not only in Japanese language, but also in culture as well. He is the right person at the right time to grow our public relations business in Japan while simultaneously connecting into our powerful financial PR business across Asia.”

Ogilvy PR has financial PR specialists working in mergers & acquisitions (such as the giant Lenovo-IBM deal), IPOs, and investor relations. Recently, Ogilvy PR acquired one of the leading financial PR firms in Hong Kong (iPR) that handles the communications for nearly a quarter of all listings there.

“A key differentiator of the entire Ogilvy Group is its seamless work across all disciplines, Orlando will be working closely with his Ogilvy colleagues in advertising, direct marketing, and internet communications to offer clients the very best 360 Degree Brand Stewardship to drive their revenues.” said Mark Blair, President of Ogilvy & Mather Japan, K.K.

Camargo first came to live in Japan as a fellow with the then Ministry of Education, Science and Culture (Monbusho) in 1983. In 1989, he made history as the first non-Japanese to be hired by the Science and Technology Agency of Japan as a civil servant researcher. He holds a masters degree in Economics from the University of Tsukuba, Japan and is a graduate of the Rochester Institute of Technology (US). Camargo grew up in New York City, speaks Japanese and Spanish.