Star’s internet portal Indya.com is to launch its own digital entertainment store, making some of its most popular Indian programming available to download for the first time. Now you can download and see most popular dramas of STAR on this website like Kahaani Ghar Ghar Kii from its Indian network. indya.com is also working with other content providers to bring the best of Indian documentaries, films and music online. indya.com will offer the download of The Great Indian Laughter Challenge and the talk show Koffee With Karan, among others.

The service is available worldwide and is targeted at broadband-enabled South Asian audiences in the U.S., U.K., Canada and Southeast Asia. Users can access the service at http://broadband.indya.com/, which is powered by Direct2Drive, Fox Interactive Media’s digital retail store.

Purchased content can be downloaded to a PC and is then played on up to two Windows Media compatible devices, including portable players. Single episodes are now available for free on a trial basis. Additional episodes are priced starting from US$0.99 per episode, with discounts for bundled purchases. indya.com also delivers exclusive recap episodes for top serials, chronicling an entire week of events in a 45-minute episode.

Ajay Vidyasagar, executive VP and head of interactive media at Star India, said: “This is the first time an Asian internet portal has made this kind of scale of entertainment content available online. We are very pleased to be able to launch the service with a number of Star’s popular properties and look forward to working with other content providers in order to offer broadband-enabled South Asians the world over the best entertainment content for download.”