The Hindi News channel from TV18 group and Jagran TV Channel 7 is coming with a new look from June 5, created by Florida based VDO, a broadcast design and branding company. The environment, including the channel ID, show openers, and on-air graphic packages, has been changed to give the channel a more contemporary look and feel. The new logo in red, black and silver is bold, impact full, sophisticated and distinct “The idea behind the new logo is to give it a contemporary look. The new logo is also aimed at communicating the core brand values of the channel and its philosophy,” said Dilip Venkatraman, Director Marketing, TV18 Group.
Senior Producer of VDO Dianne Streyer, added, “The idea behind changing the on-air look of the channel was to make it more modern and connect with the viewers. The Indian market is cluttered with a plethora of news channels and it was important to give it a distinctive look to create a unique identity for Channel 7.”
VDO was also instrumental in developing the on-air look for CNN-IBN channel. Clearwater, the unique brand packaging solutions for networks, broadcast groups, stations and cable channels. The company’s client portfolio includes well-known broadcasters like NBC, CBS, ABC, and FOX, among others.
Channel 7 is coming with a new logo, new programming and new graphics from June 5. TV 18 Group has, for the time being, put on the backburner its plans to change the brand name of Channel 7, the new channel in its kitty, owing to certain technical reasons, but will move ahead with the relaunch of the channel on June 5, 2006.
The channel will change its baseline to ‘Khabar Har Kimat Par’ from the present ‘Zindagi Live’, in line with the ‘Whatever it Takes’ baseline of CNN-IBN, the English offering from the group. Sardesai said, “I will host shows infrequently, when I feel strappingly about it, like the Aamir Khan interview. I expect to do it at least once in a month. But at a later stage, I may host a special programme.”
Ashutosh the Managing Editor of Channel 7 said that “Our Focus will be on hard news as we deel sharpness in news has vanished from Hindi news channels. Our precedence will be to preserve the stability in Channel 7 with a unique brand positioning. The greatest advantage with Channel 7 is its association with Dainik Jagran, which is rooted at the grassroots level. We have great synergy with Jagran and we will only strengthen the bond. Our association with the TV18 Group, which already has three offerings, will only work towards our advantage.”