Sony Entertainment Television is all set to hit the airwaves from 18 August. The one hour show “Man Mein Hai Visshwas”, produced by Creative Eye will be aired every Friday at 8 pm. The slot was earlier occupied by Deal Ya No Deal.

Series Man Mein Hai Visshwas is about real life miracles evolved from man’s unshakable faith. Each episode will showcase experiences of people whose lives have changed after they experienced incidents that can be described as nothing but miracles. The show will have Nitish Bharadwaj as the narrator of the show.

NP Singh said, “Man Mein Hai Visshwas is a combination of mythology, drama and reality that will carve a niche for itself in the prime time band. This show incorporates short stories that are real and based on intense faith and devotion people have on a deity or temple. This unique blend of realism and mythology we hope will capture the viewers’ attention. The show in simple terms is all about unshakable faith that makes miracles happen.”

The show will also include real life experiences from famous artists like Pandit Jasraj amongst others. Sony will unleash a six week on-air campaign on its network channels to build reach and frequency for the show. The print ads will be launched on 18 August in all Hindi speaking markets to create awareness. Apart from this, radio and cable will also be used to build frequency across all FM stations and Vividh Bharti.

Sony’s biggest competitor Zee TV has been able to score over it, on all-day viewership after several weeks of efforts. Now Zee’s biggest challenge is to maintain that position.

Over the past seven weeks, Zee TV, which has been No 3 amongst general entertainment channels, has managed to close in on Sony No 2 position and now according to TAM data they have even edge past it.

The channel war has just begun with Sony trying hard to increase its ratings and Zee ready with a strong lineup of new formats including Business Baazigar which will be hosted by Zee-owner Subhash Chandra himself. (more…)