In an attempt to ramp up activity on the channel, Star Plus has lined up a two day primetime programming treat for its viewers with an extended episode that will combine its biggest ratings drivers Kahaani…, Kyunki…. and Kayamath on 26 and 27 March from 10 pm - 11.30 pm.
Star India general manager - content and marketing Harsh Rohatgi says it will create a “visual spectacle,” for which the channel is hoping to rake in its “infrequent and lapsed viewers onto the show” as the plots for the three stories will converge into one grand episode.
A refreshed programming initiative is primarily executed to create and retain the buzz on the channel, adds Rohatgi. (more…)
Resham Dankh goes on air on Star One from 14 August Mon-Thu, 9:30 pm. From the creators of superhits like Khichdi, Sarabhai Vs Sarabhai and Baa Bahoo aur Baby comes Resham Dankh, a pacy family drama of love, joy, humour, sacrifice and Certainly, betrayal.
Raahil said “Resham Dankh” was based on Atish Kapadia’s Gujarati novel by the same name. “We have shot about eight to ten episodes. The idea of the serial steamed from the story that Aatish Kapadia penned down for Chitralekha. It has a definite beginning, middle and end and will not drag on endlessly like other soaps,” he added.
Speaking about his new character, Rahil said he plays the protagonist in the serial which he describes as a “social thriller”. “The story is about a business family and how a child born into the family brings it closer,” he added. The actor, earlier played “Hatim” on Star Plus and also was part of Ekta Kapoor’s “Kahi Kissi Roz” and few other serials.
Find answers to all your questions on Star One Mon-Thu, 9:30 pm
Balaji Telefilms is setting up a separate division venture into Ad and Corporate Films production as part of its operations. The new company will be called Balaji Adfilms Limited. Kalpana Ravi who is having the fifteen years of experience in this field, will be looking after this venture.
Ekta Kapoor the creative Director of Balaji Telefilms said the “We have already established ourselves in the television as well as the film industry with quite successful serials and films. As we are already in the television production house and have required in house expertise and producing promotion and corporate films in just a conservatory of our working arm.
We are always looking to increase our limitations not restrictive ourselves to anything. Advertising holds vast potential, which we think, deserves our consideration. Kalpana Ravi, says that she is perfect for this post considering her prior achievements and I expect nothing but the best from it. “I am also very excited to join Balaji Telefilms. It has always redefined creativity and it is a challenge.