The Leading Hindi news channel Zee News has launched a new series, Duniya Hai Goal, The channel will have special programmes that will extensively cover the Soccer World Cup. The two teams of correspondents will be sending to Germany by Zee News for covering the mega event. The most watched event in the world will be looked at from all the aspects of the game by Zee News team.
Duniya Hai Goal will start its half an hour special programme on the thrills and actions of the 2006 FIFA World Cup on May 30, 2006 at 7:30 pm. This bulletin will continue till the finale on July 09 and will have wide-ranging coverage of the tournament with viewer’s interactivity.
The segment on the day’s play will be shown in 6:00 am to 7:00 am bulletin, 11:00 am to 12 noon bulletin, 12 noon to 1 pm. Bulletin, 5 p.m. to 6 pm bulletin and 10 pm. To 11pm bulletin. During the tournament score bugs will run and a trivia will cover the main information about FIFA. Zee News has selected experts for debates and discussions out of the renowned names in game.
Zee News will be showing Countdown that will have profile of top teams and players. It will also have features on stadium and other related aspects of the world cup. In all this process Zee News will be using latest state of the art equipments for the coverage.
Zee Sports is launching a Football Happy Hours Contest to promote football and make the last phase of the 10th National Football League ONGC Cup more interactive and rewarding. This contest aims to acquire the interest in the game through the contest conducted in the air or on the ground. The partners for the enterprise include LG, SOTC, Intex and Speedo.
The prize for the winners is the paid trip to Germany to watch the Fifa world cup .The sponsor of the contest is SOTC the Sport Abroad. The other prizes for the winners are a DVD player by Intex, a LG Television set and Speedo Sun Glasses. The contest closes on 23 May.
To take part in the contest viewers has to SMS the correct answer to 7575. For the mega prize the viewers will have to give minimum three correct answers. Zee Sports marketing head VP Gaurav Seth says that to promote the contest, Zee Sports is undertaking a marketing campaign which involves all three elements for promoting- on air, off air, and online. ONGC Cup National Football League will inspire viewers to play, watch and learn in a sporty environment that only Zee Sports can offer. For National Football League, Zee Sports has ONGC, Tate Tiscon, National Insurance Company, Indian, Coco- Cola, Airtel, Khadim’s, DS Group and West Bengal IT Department among others as to broadcast and on ground sponsors.