Show Time: Fri-Sat, 9pm on SONY TV

Host: Mini Mathur Hussain

Producer: Miditech

Concapt & Story: Indian Idol the hugely popular adaptation of the blockbuster ‘Pop Idol’ format took the nation by storm in its very first season and followed that with an equally popular season 2.

While Indian Idol served as the ultimate platform for budding singers from across the nation, to realize their dreams the show went on to become the most entertaining and involving show to hit Indian television.

In keeping with its philosophy of offering innovative and distinct content, Sony Entertainment Television, now announces the launch of the third series of this groundbreaking phenomenon, with an even bigger bang!

The third season of Indian Idol attempts to strengthen the association with the viewers by aiming to present the best singing talent from across the nation in the most entertaining and involving manner. To make this possible, Sony Entertainment Television has rolled out 12 city auditions across the country. (more…)

After Indian Idol 2, Airtel has joined hands with Sony Entertainment Television once again bring to its customers an opportunity to participate in the third season of the musical talent hunt.

To participate, Airtel mobile and fixed line customers can call and register for an audition for Indian Idol for which registrations open from 23 March and closes on 29 March 29.

Each registration by an Airtel customer will be screened by the team at Sony Entertainment Television. The ones selected randomly will be called for an audition in Mumbai on 4 April and the selection will be conducted at the discretion of the television network, informs an official release. (more…)

“Creative differences are necessary as this shows there are no biases among the judges,” said Anu Malik at the first press conference of the third edition of ‘Indian Idol’ which launched its marketing drive in Delhi.

The singer-composer, who was a judge in the first two editions of Indian Idol produced by Miditech for Sony TV, was reacting to a question on sharing the podium of the judge with Alisha Chinai, with whom he had reportedly had a clash some years earlier. The third judge is singer Udit Narayan.

The judges made a dramatic entrance during the press meet at a five-star hotel here, when they where brought in one after another in separate palanquins carried by four to five young men with young women showering them with rose petals. (more…)

While indian idol served as the ultimate platform for budding singers from across the nation, to realize their dreams the show went on to become the most entertaining and involving show to hit indian television. in keeping with its philosophy of offering innovative and distinct content, Sony Entertainment Television, now announces the launch of the third series of this groundbreaking phenomenon, with an even bigger bang!

indian idol is a ‘made-for-television phenomenon’ that combines drama and reality with music, humour, thrill and glamour. The last two seasons of the show experienced a collage of emotions, raising levels of viewer frenzy and excitement coupled with the contestants’ tears and joys, heartbreak and jubilation, learnings and achievements. With its immense popularity, indian idol will continue to showcase exceptional talent on the nation’s biggest platform. The indian idol journey in search of - ‘Ek Awaaz Jispar Ho Desh Ko Naaz’ promises to become an integral part of the viewers’ lives drawing ardent support and a voting frenzy.

This year too, indian idol will give the people of this nation the opportunity to chase their dreams and the power to make one talented aspirant ‘Bharat Ki Shaan’. in addition to a recording contract with Sony BMG, the ‘indian idol’ will be awarded a contract with Sony Entertainment Television worth Rupees One Crore, thus catapulting him/her to unparalleled stardom, fame and fortune. (more…)

Sony TV have already launched Indian Idol, Fame Gurukul and Fear Factor and with the buzz being high on upcoming new launches like Big Brother and Extreme Makeover; comes another edition of the ABC’s reality show Dancing With the Stars on Sony.

The news series ‘Jhalak Dikhla Ja’ will be co-produced by Siddhartha Basu’s Synergy Communications and Theatre Red and is scheduled to launch in the first week of September. Jhalak Dikhla Ja will be weekly show and will involve a high level of spectator’s participation and interactivity.

Series “Dancing with the Stars” is the American version of the “BBC TV” series Strictly Come Dancing. The concept of the show is to pair a celebrity with a professional dancer in an attempt to win a high score from a panel of three judges and then a majority of votes from the viewers, who can call in or vote online. (more…)

TV actor and Indian Idol show anchor Aman Verma has been added in Sony’s popular serial ‘Ek Ladki Anjani Si’.

A popular magazines publisher, Nikhil (Shakti Anand) is looking for a detective to help solve Anu’s mysterious pregnancy. He meets his college friend Surya Pratap Yadav (Aman Verma). Surya will help Nikhil in search for the girl who is carrying his surrogate child.

Ek Ladki Anjaani Si is a love story of a 18 year old girl Anu Sachdev who is pregnant with a publisher Nikhil Sawant child due to some mistake in medical procedure done by a reputed hospital. Right now this ambitious college going girl is in a big dilemma! The whole world is against her for no mistake on her part. The unborn baby’s father, Nikhil is trying to find the truth. (more…)

Sony’s biggest competitor Zee TV has been able to score over it, on all-day viewership after several weeks of efforts. Now Zee’s biggest challenge is to maintain that position.

Over the past seven weeks, Zee TV, which has been No 3 amongst general entertainment channels, has managed to close in on Sony No 2 position and now according to TAM data they have even edge past it.

The channel war has just begun with Sony trying hard to increase its ratings and Zee ready with a strong lineup of new formats including Business Baazigar which will be hosted by Zee-owner Subhash Chandra himself. (more…)