After Indian Idol 2, Airtel has joined hands with Sony Entertainment Television once again bring to its customers an opportunity to participate in the third season of the musical talent hunt.

To participate, Airtel mobile and fixed line customers can call and register for an audition for Indian Idol for which registrations open from 23 March and closes on 29 March 29.

Each registration by an Airtel customer will be screened by the team at Sony Entertainment Television. The ones selected randomly will be called for an audition in Mumbai on 4 April and the selection will be conducted at the discretion of the television network, informs an official release. (more…)

Sony’s biggest competitor Zee TV has been able to score over it, on all-day viewership after several weeks of efforts. Now Zee’s biggest challenge is to maintain that position.

Over the past seven weeks, Zee TV, which has been No 3 amongst general entertainment channels, has managed to close in on Sony No 2 position and now according to TAM data they have even edge past it.

The channel war has just begun with Sony trying hard to increase its ratings and Zee ready with a strong lineup of new formats including Business Baazigar which will be hosted by Zee-owner Subhash Chandra himself. (more…)