Amidst reports of its declining fortunes and speculation that chief creative head Sandiip Sickand may have been asked to put in his papers, SET announced the launch of its prime time soap ‘Viruddh’. The show will air from 26 March, Monday to Thursday at 9:30 pm replacing Anuj Saxena’s maiden production ‘Kulvaddhu’, which was unceremoniously axed to make way for this magnum opus.
‘Viruddh’ will be Smriti Irani led Ugraya Entertainment’s second production venture. The show has been produced jointly by Smriti Irani and Aditya Birla group’s media arm Applause Entertainment for Sony. Thodi Si Zameen, Thoda Sa Aasman on Star Plus, the debut venture for the production house didn’t fare well with its viewers.
Making way for the new show, the channel has rescheduledKaajal at the 8:30 pm slot. Says Sickand, “You do take chances with new production houses and new shows. Unfortunately Kulvadhu didn’t work for us. But with Smriti Irani and a host of other power packed performers like Vikram Gokhale, Sushant Singh and Achint Kaul we are hoping that Sony’s prime time will pick up.We have already covered the 10 to 11 pm slot.” (more…)
Her debut serial on television made her a household name. And now Mona Singh — popularly known as Jassi to her fans — is endorsing a household store chain.
in Delhi on Friday to launch Spencer’s Super store, Mona Singh was at her charismatic best as she warmly greeted her enthusiastic fans with her trademark smile and gave crisp relies to the media contingent gathered there.
“Fortunately i got a dream role in ‘Jassi Jaisi Koi Nahi’. And recently the dance show ‘Jhalak Dikhla Ja’ broke all records and gave me a chance to hone my dancing skills. As i am looking for a break in Bollywood, my dancing skills will definitely help me to make an impact on the big screen. Since i have essayed the role of Jassi i will be more comfortable playing a character artiste in Hindi films. i have received some offers from Bollywood and am going through some of the scripts,” adds Mona. (more…)
Sony’s biggest competitor Zee TV has been able to score over it, on all-day viewership after several weeks of efforts. Now Zee’s biggest challenge is to maintain that position.
Over the past seven weeks, Zee TV, which has been No 3 amongst general entertainment channels, has managed to close in on Sony No 2 position and now according to TAM data they have even edge past it.
The channel war has just begun with Sony trying hard to increase its ratings and Zee ready with a strong lineup of new formats including Business Baazigar which will be hosted by Zee-owner Subhash Chandra himself. (more…)