Sony Entertainment Television has acquired the global satellite rights for a package of films, including blockbuster hit Lage Raho Munnabhai, from leading Bollywood media and entertainment major Eros international.

The deal gives Sony retain exclusive broadcasting rights to the original version of a slate of titles for five years and includes recent films like Salaam-e-ishq as well as upcoming releases like Namastey London.

Sunil Lulla, the director and president for india at Eros international, was quoted in an official statement as saying: “We have a strong relationship with all the leading indian television networks and are delighted that Eros’ content will now be showcased on Sony Entertainment Television. (more…)