Neo Sports has announced the details of its Pan Asian expansion as part of its mission to be a Pan Asian cricket channel by the middle of 2007. These markets include the Middle East, Bangladesh, Hong Kong, New Zealand, Sri Lanka and Nepal. Shortly, the cricket dedicated channel will also commence broadcasting in Malaysia and Singapore.

Neo Sports Broadcast Pvt Ltd CEO Shashi Kalathil said, “in barely three months of our commercial launch in india, we have succeeded in a comprehensive Pan Asian roll-out. Asia is a very important market for us as it is an amalgamation of cultures and nationalities with a huge indian ethnic community.”

The revenues from the Pan Asian operations of Neo Sports outside india, between subscription and advertising are expected to add up to approximately $ 26 million in 2007-2008 with an approximately 30 per cent EBiDTA margin, as incremental cost for international operations is relatively insignificant since the bulk of the costs are already absorbed in the indian operations, informs an official release. (more…)