SET India has promoted Rohit Gupta as its president for network sales, licensing and telephony with immediate effect.

He will continue to report to SET India CEO Kunal Dasgupta.

Gupta was given the additional responsibility of handling the digital, licensing and telephony activities of the company a few months back even when he was designated as executive vice president, ad sales and revenue management.

Said Dasgupta, “Rohit has been with the company for more than five years and has contributed immensely in building the network sales team and growing revenues year on year. (more…)

SET India Private Limited (SET India) have reached a multi-year agreement with Kunal Dasgupta to continue as Chief Executive Officer of the company. The announcement was made by Sony Pictures Television International President International Networks (SPTI) Andy Kaplan.

“Kunal joined SET India before the launch of Sony Entertainment Television in July 1995 and was one of its first employees,” said Kaplan.

“The commitment he has shown in growing our businesses in India is evident and we’re extremely pleased that he has agreed to remain as head of our channels in India. He has assembled a strong management team and we’re looking forward to much more success under Kunal’s leadership in the coming years,” he further added. (more…)

Sony TV have already launched Indian Idol, Fame Gurukul and Fear Factor and with the buzz being high on upcoming new launches like Big Brother and Extreme Makeover; comes another edition of the ABC’s reality show Dancing With the Stars on Sony.

The news series ‘Jhalak Dikhla Ja’ will be co-produced by Siddhartha Basu’s Synergy Communications and Theatre Red and is scheduled to launch in the first week of September. Jhalak Dikhla Ja will be weekly show and will involve a high level of spectator’s participation and interactivity.

Series “Dancing with the Stars” is the American version of the “BBC TV” series Strictly Come Dancing. The concept of the show is to pair a celebrity with a professional dancer in an attempt to win a high score from a panel of three judges and then a majority of votes from the viewers, who can call in or vote online. (more…)